Data protection notice

Data protection notice

Thank you for your interest in our Internet presence and the services we offer on our website. Horsebreeder International attaches the utmost importance to the protection of your personal data and the information otherwise provided to us. The collection, processing and use of your data in connection with the use of our Internet pages is carried out exclusively in accordance with the following provisions and in compliance with the applicable data protection laws.

In the following, we would like to inform you which data is collected when you visit our website and use our offers on our website and how it is processed and used by us. In addition, we will explain the accompanying technical and organisational measures we have taken to protect your data.

Responsible body and service provider
The responsible body for the operation of this website within the meaning of the European Data Protection Regulation (DS-GVO) and the German Federal Data Protection Act (BDSG) and at the same time the service provider within the meaning of the German Telemedia Act (TMG) is

Neuland Equestrian

Buschhörne 5
21706 Drochtersen

represented by the managing director Michele Neuland.

Ust-Ident-Nr: DE 19 150 9978

Telephone: +49 (0) 176 616 054 61

E-mail: support@horsebreeder-international.com
Internet: www.horsebreeder-international.com

Data Protection Officer
Horsebreeder International has appointed a data protection officer. You can contact our company data protection officer by post at the details given above or by e-mail at: datenschutz@horsebreeder-international.com.

Personal data
Personal data is information about personal or factual circumstances that can be easily and unambiguously assigned to you. This includes, for example, your name, address, telephone number, e-mail address or an online ID and password.

Scope of the collection and use of your data
Visiting our website
It is not necessary for you to provide personal data simply to visit our website and access the information contained therein.
During your visit to our website, we only collect and use data that your internet browser automatically transmits to us:

• the date and time you access one of our Internet pages
• your browser type
• your browser settings
• your IP address
• the pages you visit the Internet address of the website from which you came to our website by clicking on a link (so-called referrer).

We use this data to enable you to visit our site technically. Furthermore, we use this data for statistical purposes in order to improve the design and layout of our website. We only store your full IP address for the duration of your visit.

Open Street Map and MapBox
A) OpenStreetMap – with consent
On our website www.horsebreeder-international.com we use the map service of OpenStreetMap (OSM), which collects freely usable geodata and keeps it in a database for free use. The provider is the Open-Street-Map Foundation (OSMF), 132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU, United Kingdom.

To ensure data protection on our website, OpenStreetMap is deactivated when you first enter our website. A direct connection to the OpenStreetMap servers is only established when you activate OpenStreetMap yourself (consent according to Art. 6 Para. 1 lit. a DSGVO). This prevents your data from being transferred to OpenStreetMap when you first enter the page.

During subsequent interactions on this website, such as searching for breeder location, region, continent or horses for sale in your area, services of the OpenStreetMap Foundation are used and displayed embedded. For more information on data protection in connection with OpenStreet Map, please refer to the OpenStreetMap Foundation.‘s data protection information.

After activating OpenStreetMap, your IP address and other information about your behaviour on this website, among other things, will be forwarded to OSMF. OpenStreetMap may store cookies in your browser for this purpose. These are text files that are stored on your computer and enable an analysis of your use of the website. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. When establishing a connection to display the maps and your location, the following data is transmitted to OpenStreetMap servers:

• IP address,
• browser and device used,
• operating system,
• the website from which you were redirected to the OpenStreetMap Foundation site (referring web page) and
• Location, date and time of your visit to the website.

If you have a user account with OpenStreetMap and are logged in when you visit our website, the following data is also transmitted to the OpenStreetMap servers:

• User ID,
• email address associated with their account, and
• content blocked by the user and associated messages.

Furthermore, your location may be collected if you have allowed this in your device settings – e.g. on your mobile phone. The provider of this site has no control over this data transfer. For details, please refer to the OpenStreetMap privacy policy at the following link: https://wiki.osmfoundation.org/wiki/Privacy_Policy.

The use of OpenStreetMap is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

You can prevent any data transfer to the servers of OpenStreetMap by deactivating JavaScript in your browser. In this case, however, you will not be able to use the map display and location determination.

Further information on data protection in connection with OpenStreetMap can be found  hier.

B) MapBox (with consent)
We use MapBox API, a service provided by MapBox Inc (address: 740 15th Street NW, 5thFloor, Washington, District of Columbia 20005, USA) hereinafter only referred to as “MapBox”. We use MapBox to visually display geographical information. When using MapBox, MapBox also collects, processes and uses data about visitors’ use of the map functions.

To ensure data protection on our website, MapBox is deactivated when you first enter our website. A direct connection to the MapBox servers is only established when you activate MapBox yourself (consent according to Art. 6 Para. 1 lit. a DSGVO). This prevents your data from being transferred to MapBox when you first enter the page.

Certification under the EU-US-Datenschutzschild is no longer sufficient as a guarantee that MapBox complies with EU data protection requirements even when processing data in the USA. Rather, we would like to point out that the personal data transferred to the USA will be evaluated by the US authorities within the framework of American data monitoring programmes, and EU citizens will not have access to appropriate legal protection options.

The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in optimising the functionality of our website.

Through MapBox, a cookie is stored on your end device via your internet browser. This transfers information about your use of our website, including your IP address, to a MapBox server in the USA and stores it there. This data is processed for the purpose of displaying the website or ensuring the functionality of the MapBox service. MapBox may share this information with third parties if required to do so by law or if the information is processed by third parties on behalf of MapBox.

The “Terms of Service” provided by MapBox at https://www.mapbox.com/tos/#maps contain further information about the use of MapBox and about the data obtained by MapBox.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. Details on this can be found above under the item “Cookies”. However, the use of the MapBox service via our website is then no longer possible.

In addition, MapBox offers further information on the collection and use of data as well as your rights and options for protecting your privacy at https://www.mapbox.com/privacy/.

Creating and using a breeder profile (registration)
On many pages of our website, you have the option of registering and thus creating a breeder profile.
When you register on our website, we collect and use the following data in addition to the data automatically transmitted to us by your Internet browser:

• Data that personally identifies you, such as your name, addresses, telephone numbers, email addresses or user ID (if applicable), which you provide when creating your account with us.
• Posting of ads, responses to ads, data you provide in a transaction, and other transactional content you generate.
• Other content you generate or that relates to your account (e.g. adding items to notifications).
• Payment information (e.g., credit card or bank account numbers) in connection with a feature purchase or use of any other paid service offered by us.
• In certain cases, you may provide age, gender, interests and personal preferences when using our Services.
• Data you provide through a web form, by updating or adding data to your account, by participating in community discussions, chats or when we communicate with you for other reasons.
• Data that we are obliged or entitled to collect and process under applicable law and that we need for your authentication, identification or to verify the data we collect.

Personal data that we collect automatically when you use our Services or create an account with us includes the following data:

• We collect data about your interaction with our Services and your communications with us. This is information we receive from devices (including mobile devices) you use when accessing our Services. This data may include: Device ID or unique identifier, device type, advertising ID and unique device token.
• Location information and geolocation data, including that from your mobile device. Please note that most mobile devices allow you to control or disable the use of location services through an application on your mobile device in the device’s settings menu.
• Computer and connection information such as statistics about your page views, traffic to and from the Sites, referral URL, advertising display data, your IP address, the pages you visit within our Site and Services and information from web server log files.

Registration gives you the ability to create listings under your name, send requests to vendors, upload images and post comments.

After registration, we use your e-mail address and password for authentication when you log in to your personal profile.
In addition, we store those personal data that you voluntarily submit for the purpose of further personalisation and/or on the occasion of using your profile, such as a user photo or the links to your profiles in social media networks or links to your company websites.

Finally, we use the information as to whether you are a premium provider to control advertising.

When you log in to your user profile, you automatically remain logged in. In this context, we would like to point out that if you use an Internet browser on a publicly accessible computer or if you use an Internet browser with several people, this opens up the possibility that other people can view areas of your profile and enter or change data there if necessary without logging in to your user profile again. In such cases, we therefore recommend that you log out of your user profile at the end of use.

Use of offers on our Internet pages
If you also use our Internet pages to take advantage of services offered by us, it is necessary for you to provide personal data in addition to the data automatically transmitted to us by your Internet browser.

We collect and process the following personal data for the fulfilment and processing of chargeable services:

• Date and time of the order / retrieval of the service
• your name
• your address
• Your e-mail address
• Your bank details (if direct debit authorisation has been granted)
• forwarding orders / times of absence
• Usage data in the form of the frequency with which advertisements and other content (e.g. pictures) and other services are called up.

Irrespective of whether you have set up a breeder profile or are registered with it, we process the advertisements content you have called up for the purpose of displaying thematically related advertisements. If you decide to register, the following data will be assigned to your user profile with your consent:

• Existing profile
• Subscription to a newsletter
• Preferred areas of interest (e.g. breeds, disciplines)

If you use our e-mail service to receive information, current offers and advertising, we collect and process the following data with your consent for the purpose of delivery and to meet legal requirements:

• Your name
• Your e-mail address
• Place
• Date of birth
• Gender
• Interests (horse purchase, horse breeding, …)
• Date, time and your IP address at the time of declaration of consent
• Date, time and your IP address when confirming consent
• Version of the data protection declaration at the time of consent as well as the content of the respective declarations
• Origin of the data relating to the declaration of consent, e.g. “Horsebreeder-International – Registration”.

The data required for sending the newsletter will be blocked for this purpose immediately (this may take up to 24 hours) as soon as you unsubscribe from our newsletter.

It is possible that additional declarations relevant to data protection law must be made for individual offers. For example, you may be asked to consent to the publication of your name when participating in a competition or photo contest.

Your data may be passed on to service providers supporting us in order to fulfil the respective purpose or contract.

Use of the contact form
You can contact us directly using the contact form provided on our website. We collect, process and use the personal data and information you provide via the contact form exclusively for processing your request. This correspondence is stored in compliance with the statutory retention periods.

Communication between customers
When contacting other customers (via an active sale ad, via a public breeder profile, via the integrated mailbox or as a reply to an existing email), the contents of the message and, if applicable, contact details are processed for forwarding to the recipient in accordance with Art. 6 Para. 1 lit. b) DSGVO.

Sales advertisements
Customers can publish, edit or delete sales advertisements with us. The data is processed in accordance with Art. 6 Para. 1 lit. b) DSGVO.

The contents of the sales ads are publicly displayed on our platform and can be indexed by search engines.

Optionally, customers can also publish contact details such as telephone numbers or website addresses.

Public breeder profile
All customers with an active advertisement or premium customers create a public breeder profile on which the user name, the registration date, the currently placed sales advertisements and information about their own breeding are published.

Optionally, the profile can be enriched with numerous individual contents, which can be deleted by the customer at any time.

The profiles can be indexed by search engines.

The data is processed in accordance with Art. 6 Para. 1 lit. b) DSGVO.

10. chargeable services
When booking chargeable services, we process inventory data, contact data, content data, contract data, metadata and payment data for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 para. 1 lit. b. DSGVO.

In the case of optional payment by credit card, this takes place via a form provided by our service provider. They meet the strictest security requirements and are certified.

In the case of optional payment by PayPal, you will be redirected to the websites of PayPal (Europe) S.à r.l. et Cie, S.C.A.. Horsebreeders International has no access to the account information stored there. PayPal’s privacy policy is available at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE.

Use of cookies
We use so-called “cookies” on our website. These are small text files that are sent to your computer by our web server when you call up our Internet pages in order to store certain information (e.g. features for identification, adaptation of the user interface or functions for integrated social networks). If you visit a page belonging to our website or the same page again, these cookies can be evaluated by us or our advertising partners. However, our website can only send cookies to your computer if you allow this in your browser settings.

The cookies we use serve various purposes:

Technically necessary cookies
These cookies are used for the technical provision of our Internet services. In particular, they are necessary to enable you to perform certain functions, such as logging in to your user account or playing video or audio content, to identify your browser for the duration of your visit, including when you call up various pages, to determine the speed of your Internet access necessary for the provision of content or to call up personal settings. Furthermore, we use these cookies for billing purposes, in particular to measure the usage volume of free content required for this purpose.

Analytical cookies
We use these cookies for statistical analysis of the use of our website, including the recording of new and returning visitors, to estimate the number of unique visitors, to determine the most important search terms that lead to our website via search engines or to detect display and navigation problems on our website.
Cookies for displaying personalised advertising / tracking
We use cookies to display content and advertisements tailored to your interests. For this purpose, we use cookies to record your interests on the basis of your usage behaviour on our Internet pages. For this purpose, it is also possible to record your usage behaviour across different Internet pages.

Third-party cookies

Third-party cookies (“third-party cookies”) are those cookies that can be used and evaluated by other providers. Such third-party providers may be companies that are responsible for the advertisements displayed or operate social networks. With your consent, we allow our partners to send cookies to your browser via our website and to evaluate them during the further use of online services.
Using these cookies, advertisements optimised for you according to relevance are displayed in particular. Our affiliated marketers and advertising partners collect isolated and pseudonymised data about your usage behaviour. This includes, for example, search terms used, data about the websites you visit, the offers used there or advertising banners clicked on. The pseudonymised data does not allow any conclusions to be drawn about your person. Your IP address transmitted when using our website is completely anonymised and not used for the usage-based placement of advertising.

For further details on the use of cookies by third-party providers, please refer to the explanations in section VI of this declaration. In addition to the service providers listed there, other companies may send cookies to your browser for the purpose of usage-based online advertising. You can find more information on this and the possibility of deactivating these cookies under the link: https://www.youronlinechoices.com/de/praferenzmanagement

The cookies used on our website have different durations. The “session cookies” used are automatically deleted when you close the browser you are using. In contrast, persistent cookies remain active on your computer until the expiry of a preset period (minutes, days or even years).

Details of the cookies sent to your computer by our domain, in particular their respective function, the purpose of storage/category and the storage period can be found in the table below.

The presentation of our website is also possible without the storage of cookies. You can deactivate the storage of cookies in the settings of your browser or set it in such a way that it informs you of the intended storage by an Internet site. In this case, you decide whether to accept the cookie. However, for the full functionality of our website, it is necessary to allow cookies completely for technical reasons.

SocialMedia Plugins
We use SocialMedia functions on our website. The following provisions also apply to the scope of data collection, processing and use:

Facebook – “Share function”
On our website, we offer the “share function” of the social media platform Facebook for use.
Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, is solely responsible for this function. Possible manifestations of the function can be found at https://developers.facebook.com/docs/plugins/.
Using the “Share function”, you can share the editorial content provided with this function with your friends on Facebook. To do this, you need to click on the corresponding link.
Before you use the described function, neither we nor Facebook will collect any personal data from you. If you access the Facebook website by clicking on the link, only the provisions of Facebook Inc. apply to the collection and processing of your data. We have no influence on the type and scope of data collection and processing. For details on the purpose and scope of the collection and processing of data transmitted via the “share” function, as well as your rights and the options provided by Facebook to protect your privacy, please refer to the information provided at the Internet address: http://www.facebook.com/about/privacy/.

Twitter – “tweet” function
We use the “tweet” function of Twitter on our Internet pages. Twitter, Inc., 1355 Market Street Suite 900, San Francisco, California 94103 USA is responsible for this.
Using the “Twitter element”, you can publish editorial content provided with this function on your Twitter profile. Before you use the described function, neither we nor Twitter will collect any personal data from you.

If you access the Twitter website by clicking on the link, only the provisions of Twitter Inc. apply to the collection and processing of your data. We have no influence on the type and scope of data collection and processing. For further details, please refer to the information at the Internet address: http://twitter.com/privacy.

WhatsApp
If you access our website with a mobile device, you have the option of informing third parties about articles using the “Share” function.
For this purpose, the function uses the short message service “WhatsApp”. WhatsApp Inc, 333 W Evelyn Ave, Mountain View, CA 94041, USA is responsible for this application.
If the “WhatsApp” application is installed on your mobile device, the “Share” function calls up the application and inserts the link of the article into a message field. This link can then be sent.
We only collect and use the following data when using the “Share” function:

• Your mobile phone type
• Your IP address

We use this data to make the function technically possible for you. For further details, please refer to the information at the Internet address: http://www.whatsapp.com/legal/#Privacy.

Sharing content via plugins (Facebook, Google+, Twitter & Co.)
The content on these pages can be shared with social networks such as Facebook, Twitter, Pinterest or Google+ in a data protection-compliant manner. These pages use the Shariff Wrapper plugin for this purpose. This tool establishes direct contact between the networks and users only when the user actively clicks on one of these buttons. This tool does not automatically transfer user data to the operators of these platforms. If the user is logged in to one of the social networks, an information window appears when using the social buttons of Facebook, Google+, Pinterest Twitter & Co. in which the user can confirm the text before sending it.
Users of our internet services can share the contents of this website in social networks in a data protection-compliant manner without the complete surfing profile being created by the operators of the networks.

Newsletter
With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the course of registration, they are decisive for the consent of the users. Apart from that, our newsletters contain information about our products, offers, promotions and our company.
Double opt-in and logging: Registration for our newsletter is carried out in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other email addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored with the dispatch service provider are also logged.
Dispatch service provider: The newsletter is dispatched via ??. You can view the data protection provisions of the dispatch service provider here: ?? The dispatch service provider is used on the basis of our legitimate interests pursuant to Art. 6 Para. 1 lit. f DSGVO and an order processing agreement pursuant to Art. 28 Para. 3 Sentence 1 DSGVO.
Furthermore, according to its own information, the dispatch service provider may use this data in pseudonymous form, i.e. without assigning it to a user, to optimise or improve its own services, e.g. to technically optimise the dispatch and presentation of the newsletter or for statistical purposes to determine which countries the recipients come from. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
Registration data: To register for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name in order to address you personally in the newsletter.
Performance measurement – The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the server of the dispatch service provider when the newsletter is opened. Within the scope of this retrieval, technical information, such as information on the browser and your system, as well as your IP address and the time of the retrieval are initially collected. This information is used for the technical improvement of the services on the basis of the technical data or the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor that of the dispatch service provider to observe individual users. The analyses serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The dispatch of the newsletter and the measurement of its success are based on the consent of the recipients in accordance with Art. 6 Para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 Para. 2 No. 3 UWG or on the basis of the legal permission in accordance with § 7 Para. 3 UWG.
The logging of the registration process is based on our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO and serves as proof of consent to receive the newsletter.
Cancellation/revocation – You can cancel receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and cancelled this subscription, their personal data will be deleted.

Integration of third-party services and content
Within our online offer, we use content or service offers of third parties on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) to integrate content or services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as “content”). This always requires that the third-party providers of this content are aware of the IP address of the user, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.
The following presentation provides an overview of third-party providers and their content, together with links to their data protection declarations, which contain further information on the processing of data and, in part already mentioned here, options for objection (so-called opt-out):
If our customers use the payment services of third parties (e.g. PayPal or Sofortüberweisung), the terms and conditions and the data protection notices of the respective third party providers apply, which can be accessed within the respective websites or transaction applications.
Maps of the “Open Street Map” service of the third-party provider MapBox Inc., 740 15th Street NW, 5thFloor, Washington, District of Columbia 20005, USA. Privacy policy: https://www.mapbox.com/privacy/.
Videos from the “YouTube” platform of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
Functions of the Instagram service are integrated within our online offer. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram. Privacy policy: http://instagram.com/about/legal/privacy/.
Within our online offer, functions of the service or platform Twitter may be integrated (hereinafter referred to as “Twitter”). Twitter is a service of Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the display of our posts within Twitter within our online offer, the link to our profile on Twitter as well as the possibility to interact with the posts and the functions of Twitter, as well as to measure whether users reach our online offer via the advertisements placed by us on Twitter (so-called conversion measurement). Twitter is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.
In order to ensure sufficient data security when submitting forms, we use the reCAPTCHA service of Google Inc. in certain cases. This primarily serves to distinguish whether the input is made by a natural person or improperly by machine and automated processing. The service includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. The deviating data protection regulations of Google Inc. apply here. Further information on the data protection guidelines of Google Inc. can be found at https://policies.google.com/privacy.

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you use must connect to Google’s servers. This informs Google that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO. If your browser does not support web fonts, a standard font from your computer will be used. You can find more information about Google Web Fonts at https://developers.google.com/fonts/faqund in Google’s privacy policy: https://www.google.com/policies/privacy/.
What is the legal basis for processing your data?
We process your personal data in compliance with the requirements of the European Data Protection Regulation (DS-GVO) and the national regulations on data protection (Federal Data Protection Act) to achieve the following purposes:
We process your personal data for the purpose of providing the content within our internet pages for retrieval by the user. The processing is carried out on the basis of Art. 6 para. 1 sentence 1 lit. b) DS-GVO.
The same applies to the processing of personal data on the occasion of the handling of your requests communicated via contact form or otherwise.
We also process your personal data for the purpose of processing contracts concluded with us (individual purchases and subscriptions) and for processing complaints. This processing is based on Art. 6 (1) sentence 1 lit. b) DS-GVO.

We also process your personal data if you have given us your consent to do so. In this case, the processing is carried out on the basis of Art. 6 para. 1 sentence 1 lit. a) DS-GVO. When obtaining consent, we will inform you of the specific purpose of the intended processing. You can revoke consent given to us at any time with effect for the future. This also applies to consent that you gave before 25 May 2018. We will inform you about the possibility of revoking consent in each case when consent is given.
Finally, we process your data where we have a legitimate interest in doing so, unless your interests or fundamental rights requiring the protection of your personal data override this. In this case, the processing is carried out on the basis of Art. 6 (1) sentence 1 lit. f) DS-GVO. Such processing includes the use of tools to evaluate your usage behaviour, the use of cookies or the integration of social media plugins within our websites.

Who do we share your data with?
Within Horsebreeder International, your data will be passed on to those specialist departments that need it to fulfil the contract or carry out pre-contractual measures (e.g. sales for enquiries about products and services on our website, accounting for processing orders). In addition, those departments that process your personal data on the basis of a legitimate interest, such as our marketing department for the interest-based display of advertisements, receive your personal data.

If necessary, we also pass on data to service providers who support us (e.g. IT service providers, debt collection service providers and legal advisors) in addition to the companies mentioned above.

Your data will be passed on to third parties outside Horsebreeder International to the operators of the trading platforms through which you purchase our products depending on the operating system of your end device (iTunes Store, Google Play Store), and if and insofar as there is a legal obligation to do so (e.g. law enforcement authorities).

In the event of a necessary disclosure to third parties (e.g. in the context of a product test or competition), we will obtain separate consent from you. Otherwise, no data will be passed on to third parties.

Will your data be transferred by us to an international organisation or to a third country?
We have involved the above-mentioned technical service providers in the processing of your data. Insofar as these process personal data of the users of our Internet pages in a country outside the states of the European Union (“third country”), we have indicated this with the service provider concerned.

If, in the future, we commission additional or other service providers to operate these websites that process the data of the users of our websites in a country that is not a member state of the European Union, this will only be done if it is established on the basis of a decision by the European Commission that an adequate level of protection exists in the third country in question (Article 45 of the GDPR) or, in the absence of such a decision, suitable guarantees exist for the protection of your data and enforceable rights and effective legal remedies are available to you (Article 46 of the GDPR). In any case, we enter into a commissioned processing agreement with these service providers based on the EU standard contractual clauses before transferring personal data.

How long do we store your data?
We store your personal data for the duration of your use of our website. If and insofar as your data is subject to tax law, commercial law or other statutory retention obligations, we store this data until the expiry of the aforementioned periods.

If we have also stored your data for the purpose of advertising on the basis of a legitimate interest, we will delete this data at the time when you object to further advertising. This does not apply as long as this data is subject to a statutory retention period. In this case, however, the data will be blocked from being used for advertising purposes.

According to legal requirements, the data is stored for 6 years in accordance with § 257 para. 1 HGB (commercial books, inventories, opening balances, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).

Information on data protection rights / supervisory authority
All users shall have the right to obtain information about their data stored by Horsebreeders International and the processing operations relating thereto in accordance with Article 15 of the German Data Protection Regulation (DS-GVO), the right to have their data corrected in accordance with Article 16 of the DS-GVO, the right to have their data deleted after performance of the contract in accordance with Article 17 of the DS-GVO, insofar as this does not conflict with any retention obligations, the right to restrict processing in accordance with Article 18 of the DS-GVO, the right to object in accordance with Article 21 of the DS-GVO and the right to data portability in accordance with Article 20 of the DS-GVO.

Insofar as you have given Horsebreeder International consent to data processing, you may revoke this consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

Furthermore, you have the right to lodge a complaint with a competent data protection supervisory authority pursuant to Art. 77 DS-GVO.

If you have any questions or require information on the protection of your personal data and on the assertion of the aforementioned rights, please contact our data protection officer at the contact details provided above.

Information about the existence of a right of objection according to Art. 21 DS-GVO
Existence of a right of objection

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